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A Woolworths shopper was outraged after noticing a tiny detail on the specials tag while shopping.
On Reddit the customer shared a photo showing the yellow tag of Barilla pesto sauce had been reduced from $5 down to $4.25 - a 75c saving.
But visible above the tag read the original price, which was listed as $4.
'Why does Woolies do this?' the customer wrote online.
The post caught the attention of more than 600 people who shared their frustrations.
'This is one of the few reasons why I always lift up the yellow tag before putting it in my basket. Saved myself a couple of times,' one person wrote.
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'You can report it as a fraud,' another added.
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Others related the situation to 'inflation' and the fact that prices are changing more frequently.
Daily Mail Australia understands this is a case of human error with ticketing at one store rather than a nationwide issue, and the base price of this product is in fact $5.
Former supermarket workers also offered a detailed explanation in the comments of the Reddit thread.
'I worked at a Woolies until very recently and was in charge of the ticketing for my store. This is 100 per cent a mistake from a single person who has missed a ticket when putting a new batch on the shelves,' one former staffer wrote.
Leanne Ward, from Brisbane, filmed herself shopping at her local Woolworth's, recommending that you pick up a mix of goods from the five core food groups.Leanne Ward, from Brisbane, filmed herself shopping at her local Woolworths, recommending that you pick up a mix of goods from the five core food groups - grains, vegetables and legumes, fruits, dairy and alternatives and meats and alternatives.
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'The department that looks after pricing/ticketing; is generally only about two to three people and also has to look after payroll, compliance and cash management, so you're generally under the pump, so it's an easy mistake to make.'
Another person added: 'Former IGA duty manager here - here is how the issue is happening. Special tickets go up weekly, shelf tickets go up other days and lately everything is going up in price.
'It comes down to not enough time and people doing those shelf tickets to beat the special tickets going up.'
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Ever wondered what a beauty writer or shopping editor buys outside of work? Well, wonder no more because the ELLE team have shared their favourite online shopping purchases for the month. Online shopping has completely changed the way we curate our wardrobes. From endless options at our fingertips (scrolled through in the comfort of our pjs, we might add) to the ease of having our every purchase delivered right to our door, it's hard to cast our minds back to a time without it.