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Entertainment: Bethenny Frankel sues TikTok for failing to crack down on scam ads

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Former Real Housewives of New York star Bethenny Frankel is suing TikTok for failing to crack down on fake ads that showed her promoting knock-off designer cardigans.

Frankel claims that the Chinese-owned company was aware of the scam but did nothing to stop it, despite repeated requests from her.

Th spam account had stolen a video of her gushing over a product that she loved and applied it to their cheaper, counterfeit product.

TikTok eventually removed the videos, but Frankel - who has an Instagram following of $2.8million and a TikTok following of 994,000 - says the damage was already done.

Her followers believed that she'd agreed to promote the counterfeit goods for a cheap, untrustworthy website.

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Bethenny Frasnkel is suing TikTok for unspecified damages, saying the social media giant failed to crack down on a scam ad  © Provided by Daily Mail Bethenny Frasnkel is suing TikTok for unspecified damages, saying the social media giant failed to crack down on a scam ad Frankel had posted about the $445 Cocoon Cardigan by Jenni Kayne. She says another website used the video to promote and sell its merchandise  © Provided by Daily Mail Frankel had posted about the $445 Cocoon Cardigan by Jenni Kayne. She says another website used the video to promote and sell its merchandise

She is now suing TikTok for not doing enough to stamp out scam ads, and is inviting other influencers to join her.

Frankel, through her attorneys, told DailyMail.com in a statement: 'It came to my attention that TikTok was disseminating videos using my proprietary content without my consent to sell merchandise with which I have no affiliation.

"TikTok ads are getting millions-upon-millions of views — exponentially more than TV — and yet it’s the Wild West of advertising "

'I’ve discovered that this is a widespread issue affecting creators of all sizes across the space. It’s unacceptable, and I want to be a voice for change and use my platform to create a shift in the industry.

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'When you look at advertising on television, it’s highly regulated. TikTok ads are getting millions-upon-millions of views — exponentially more than TV — and yet it’s the Wild West of advertising.

'There is little-to-no effort made to regulate and police that content, and we’re going to change that.'

The lawsuit was filed today in New York City. DailyMail.com obtained a copy, which reveals Frankel's attorneys expect the case to exceed $5million in damages if other plaintiffs join.

Frankel's lawsuit, filed today in court in Manhattan, invites other influencers to join her  © Provided by Daily Mail Frankel's lawsuit, filed today in court in Manhattan, invites other influencers to join her The social media star has nearly 1million followers on TikTok, many of whom believed she'd consented to the scam account using her likeness  © Provided by Daily Mail The social media star has nearly 1million followers on TikTok, many of whom believed she'd consented to the scam account using her likeness

Frankel starred on multiple seasons of the Bravo franchise but is best known for her business success; she made millions through her SkinnyGirl lifestyle brand and she also runs the BStrong Disaster Relief organization.

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The issue was first brought to her attention by her fans online.

She explained that she was angry with Jenni Kayne for posting her glowing praise on their site, but that a second, 'shoddy' account had begun selling other cardigans using her video.

In a TikTok video on September 18, she said: 'The bigger issue is TikTok and the wild, Wild West of social media.

'This is something that has to be addressed. It's a breeding ground for scams. 'What if this really, really damaged my image?'

Her lawsuit comes amid tumbling profits at TikTok's parent company, ByteDance.

The firm's operating losses ballooned to $7billion last year during a huge growth period for the company. It was $5billion more than they lost the previous year.

The company's assets however rose from around $60billion to $73billion, according to financials viewed by The Wall Street Journal on Thursday.

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Have you been targeted by a scam or fallen victim to one? We'd like to hear your story .
With scams on the rise, affecting people of all ages, we want to hear about your encounter with scams so we can shed light on the issue.Or racking your brain over a bill for a subscription you've never even heard of, much less signed up for?

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