Interview: Expert says China contributes wisdom to global green energy transition under G20 framework
This aerial photo taken on Oct. 23, 2022 shows the Dongfang Lingang Industrial Park in Dongfang City, south China's Hainan Province. (Xinhua/Pu Xiaoxu) BALI, Indonesia, Nov. 13 (Xinhua) -- China has achieved substantial progress in providing solutions to tackle climate change and promote global green energy transition under the Group of 20 (G20) framework, said Ma Jun, co-chair of the G20 Sustainable Finance Working Group (SFWG), in a recent interview with Xinhua.
Nespresso coffee will soon be made of compostable paper capsules. Analysts see the step towards sustainability positively. Migros with Coffee B has to dress warmly. © Photo: Imago Environmentalists criticize the garbage caused by the Alukapseln from Nespresso. Because the capsules are not disposed of in all countries as actually intended: recycling center in Cheshire.
according to the Migros has now also announced Nespresso compostable capsules made of paper . The paper capsules are to be introduced in the two test markets of Switzerland and France in spring 2023.
The launch is by no means to be understood as an answer to the new biodegradable coffee balls Coffee B of Migros: "We have researched the compostable capsules for three years until we could be sure that they can achieve the same high -quality coffee taste," says Nespresso -Id boss Guillaume Le Cunff cite in the press release.
Excluded: George Clooney takes service for Nespresso with two French stars
"How far would you go for the unforgettable taste of Nespresso coffee? with his phlegm and a charming smile, the inimitable George Clooney has converted a good number of people to the coffee since the start of his collaboration with Nespresso. Good news: a new campaign of the brand will be broadcast on November 15.
© Photo: Laurent Gilliéron (Keystone) Guillaume Le Cunff, head of Nespresso.
In the beginning, four new mixtures will be available in the capsules, including a biochapale, as Le Cunff says to the "Blick". Alukapsules will continue to be available.
Criticism by environmentalists
With the introduction of capsules for the compost, the Nespresso mother group Nestlé also reacts to the criticism of environmentalists on the aluminum. They had complained about the garbage resulting from this - because the capsules are not disposed of and recycled in all countries. In addition, the production of aluminum requires a lot of energy.
is correspondingly great, the expectations of the new capsules at Nestlé connoisseurs are correspondingly great: "I consider this market launch to be extremely positive," says Jon Cox, head of the Swiss stock research by the financial service provider Brokers Kepler Capital Market. More and more people wanted compostable products and packaging and were interested in sustainability: "I think this capsule will be a great success, especially since Nespresso promises the usual coffee quality."
Camille Cottin quietly takes a coffee with Jean Dujardin and George Clooney in a Nespresso
© Nespresso George Clooney and Jean Dujardin advertisement is back in the new advertising Nespresso and they are not alone. In the rest of the television campaign “How Far Would You Go For Nespresso”, the two cinema stars are joined by Camille Cottin , whose career has exploded since the success of the Ten percent series. After Italy, this new advertising spot, produced by Grant Heslov, was filmed in the heart of a very beautiful Parisian building with a view of the Tour Eiffel .
"This step will give Nespresso more boost."
The company can need this success, because recently Nespresso could only grow thanks to price increases: the capsules were almost five percent more expensive in the first three quarters of the current year. Without this price increase, Nespresso would have shrunk.
Analyst Jon Cox sees no reason to worry. This is to be expected in such a difficult environment: "The competition is enormous and the coffee price has increased sharply." In addition, Nespresso had managed to grow very strongly in the two years before.
of innovative fatigue at the coffee group Cox does not want to know anything. On the contrary: since Mark Schneider was at the helm at Nestlé, Nespresso has clearly tightened the pace in the innovation pipeline: "Nespresso is still an excellent brand, and this step will give the company more thrust again."
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Jon Cox is convinced that Nespresso's paper test has been more successful than the Migros coffee-B system. In his opinion, it didn't start a good start. The introduction of the new Nestlé product-for which customers do not have to buy a new machine-is likely to apply Migros again, says Cox. © Photo: Marco Zangger The coffee system Coffee B of Migros.
Migros, on the other hand, assures that the launch of Coffee B was "successful" and-referred to the follow-up of Nespresso-refers to new expansion plans: With Edeka you have the largest German retailer for roll-out in April in Germany can get.
The new Nespresso paper capsules will initially only work in Nespresso original systems. Over the next two years, they will also be available for the Vertuo and Nespresso Professional systems.
The capsules are produced, like all other from roasting to packaging in the existing work, in Orbe VD. The coffee group will not do without aluminum capsules in the future either. They can be recycled and 80 percent already made from reused aluminum. 100,000 capsule collection points are available in 70 countries worldwide.
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