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I'm not close to getting married or even engaged. Yet, I decided to go wedding dress shopping at a bridal store in Scotland, UK, earlier this week.
I visited Eleganza Sposa, a bridal store in Glasgow, Scotland, on Tuesday to interview the store's owner, Anna Cirignaco, about the bridal industry for Insider. Ahead of the interview, I was offered the opportunity to try on a few wedding dresses.
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At first, I was unsure if I should. While I've been in a committed relationship since November 2020, we're not engaged and it will likely be a while before that happens. But even before I met my partner, I liked to daydream about what kind of wedding I would have one day — especially the dress.
I figured this would be a cool opportunity to have a practice run at dress shopping without the added pressures of planning a wedding. And, I thought, I might even learn something along the way.
Eleganza Sposa was founded 30 years ago and is located on Bath Street in Glasgow's city center.
According to the company's website, Eleganza Sposa was founded in 1992 and is Scotland's leading luxury boutique specializing in couture bridal and evening-wear gowns.
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Eleganza Sposa offers a range of bridal designers to choose from, including Eleganza Iconica, the store's in-house designer brand. The gowns range in price from £1,499, or around $1,790, to £8,000, or around $9,500, according to the company's marketing manager, Angela, who told me that most women end up spending more than the budget they initially set for themselves.
According to a survey conducted by the wedding website Hitched, women in the UK who wed in 2021 spent an average of £1,300, or around $1,550, on a wedding dress.
Eleganza Sposa's marketing manager, Angela, gave me a tour of the store and showed me the most popular dresses.
Angela said she started out at the company as a stylist before becoming a marketing manager; she knows everything there is to know about dresses. She showed me to a private room that had racks of wedding dresses, a couch, a full-length mirror, and a dressing area.
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She said that two of the most popular features on dresses right now are pearls and 3D floral embroidery. But when it comes to the style of dress, Angela said brides are enjoying a variety of styles, from soft A-line, ballgown, to fishtail dresses.
This appears to be the case with American brides, too. This was evident during New York Bridal Fashion Week in April, according to CNN, which reports that collections for 2022 and 2023 are "flush with different silhouettes, details, textures and colors" rather than leading with trends.
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The store had dresses in a variety of colors, including ivory, blush, and nude — but none were white.
The store doesn't sell any white dresses, according to Angela, who told me that white dresses appear harsh and can look almost blue in some photographs. She recommends brides opt for ivory as this is a softer color.
Over the years there has been a decrease in demand for white wedding dresses in favor of more flattering shades, and experts predict that the color will continue to fade in popularity, Brides reported in July 2021.
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The first dress I tried — a strapless, sparkly gown with detachable sleeves — was glamorous, but it didn't fit me properly.
The first dress that caught my eye was the Lucera dress by Eleganza Iconica, and it cost £3,699, or around $4,400, Angela told me. The skirt had multiple layers of sparkle and tulle, and I loved how flowy it was as I'd never been a fan of dresses that cling to my body.
The dress comes with detachable sleeves, and when I tried them on they were too long for my arms. Angela said this is common and that most brides will have to get their dresses altered.
However, she said this isn't included in the price of the dress, and there's a separate alteration business in the same building where prices usually start at around £150, or around $180, depending on how much you need altered.
I was surprised to learn that some brides have to pay extra for this, considering how much money they may have already paid for the dress.
Next, I went out of my comfort zone and tried a jumpsuit, and learned it wasn't for me.
Angela said that jumpsuits are a modern choice and they've become particularly fashionable for wedding receptions, where it's become increasingly popular to wear a second outfit. I tried on Eleganza Iconica's Castro jumpsuit, which she said costs £3,199, or around $3,800.
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I've never been a fan of jumpsuits, and to be honest, I just didn't like the way this looked on my body. I also can't imagine spending money on a second wedding outfit. If I end up spending hundreds or even thousands of dollars on a beautiful dress one day, you better believe I'm going to wear it for the entire wedding day and not change into anything else.
I always said I didn't want to spend a lot on my wedding dress. But then I tried on one of the store's most expensive gowns.
I've never been intrigued by the idea of spending a lot of money on a wedding dress. But then I tried on the Galilea gown from the Martina Liana Luxe collection, and I may have just changed my mind.
Angela wouldn't allow me to try on the store's most expensive dress, which she said cost £8,000, or around $9,550. But at £6,500, or around $7,760, the Galilea gown was a close second.
I never would have picked out the fishtail dress for myself, since I didn't think I would suit a gown that hugged my curves. But Angela encouraged me, saying that most brides who try the opposite of what they originally wanted end up having the most success — and I ended up loving it.
Finally, I tried on the least expensive gown, and was shocked by how similar it was to the most expensive one.
The final dress I tried on was Essence of Australia's Veronica dress, which Angela said was the store's least expensive gown at £1,599, or around $1,900.
I was surprised by how similar it was to the most expensive dress. It was the same fit-and-flare style as the Galilea, although it was made with different a material — stretch crepe — with illusion lace at the side to highlight the bride's curves.
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If I had to pick between the two gowns (and if I had unlimited amounts of cash), I would choose the first one. Even so, this dress is a fantastic alternative in my opinion, and more than $5,800 cheaper. It's also simpler, which I imagine would appeal to brides who prefer the "less is more" look.
While it's not conventional to go wedding dress shopping before you're engaged, I'd recommend it to every woman who wants to get married one day.
Around 90 minutes had passed by the time I had finished trying on the dresses. I couldn't believe it, but Angela said this is normal and that they can reserve up to two hours per customer.
It was an enjoyable experience, but this was mostly because I wasn't actually looking to buy a dress. It didn't upset me if I tried something on and it didn't suit me, because there was no pressure there. Equally, I found myself more willing to take chances and try on dresses that aren't my typical style.
I now believe that every woman who wants to get married one day should go wedding dress shopping, regardless of their relationship status. You might just learn something about yourself.
Anyone who has ever been wedding dress shopping knows it can be an overwhelming experience.
From deciding who to bring to your appointment and making a budget to trying on various gowns, there's a lot to consider. But there are things brides can do to make the experience smoother, according to Anna Cirignaco, the owner and managing director of bridal store Eleganza Sposa in Glasgow, UK.
Cirignaco, who has been in the bridal industry for more than 30 years, spoke to Insider about the signs that a bride is going to be difficult to dress, and how you can avoid doing these things at appointments.
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A bride shouldn't expect every store to carry the same type of dress
Cirignaco said that some brides will go to several dress shops, and if they find one type of dress that they like they will request it at their next appointment.
"If you go in describing a dress you've tried on in another store, that's going to lead to a bad appointment," Cirignaco said.
She said that brides who do this are missing out as they aren't open to trying something different that they could potentially like even more. Instead, she suggests getting out of your comfort zone and trying a variety of styles.
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Some brides don't consider whether the dress will suit their personality
Cirignaco said that before a bride even sets foot in her store, she will ask one specific question over the phone: "If you could give me one adjective to describe how you want to look on your wedding day, what would it be?"
"That one word will give us the key of the inner look she wants to project," she said. "There's different personalities, and we're all attracted to different things."
Nonetheless, Cirignaco said some brides still get bogged down with a preconceived idea of what they want, rather than asking themselves if the dress will "suit me and my personality."
Some women bring too many people to their appointment
Cirignaco said that she asks women to carefully consider who they will bring to their dress appointment, as this can have a major impact on the gown they end up choosing.
She said it's good to have a small handful of close family members who are like-minded, but also those who will be able to share their honest opinion.
"But if you put your mother-in-law and all the bridesmaids in the mix, it's too many opinions and you end up having insecurities. Your voice is not heard," Cirignaco said.
She added that brides should ask themselves who is going to be able to provide them with emotional support at the appointment.
Cirignaco said she has to be careful when telling a bride that a dress doesn't suit her
Cirignaco said she will be honest with brides who ask her opinion on the dresses they try on — even if her opinion isn't positive.
"You never want to crush somebody, so you have to be careful. You would say, 'You like this one, but let me show you this other gown that has similar aspects,'" she said.
"It took me a long time. I remember when I first started out I was too honest, and that was possibly a bad thing. I've learned to slowly bring someone around," she added.
Read the original article on Insider
Princess Diana's 'theatrical' wedding dress in pictures - 'Wowed the public' .
PRINCESS DIANA proved she was a fashion force to be reckoned with when she debuted her iconic royal wedding dress in 1981. Express.co.uk has all the best pictures and insight into Diana's fairytale gown fit for a Princess.Diana's dress was unlike anything anyone had ever seen before, and it signalled the start of her journey as a royal fashionista.