Despite navigating the site almost daily, I don't claim to be an expert on Amazon. That honor goes to one of my colleagues, Eden Lichterman — so when she recently flagged that the retailer had covertly launched a "clean beauty" storefront, I couldn't click fast enough. What I found: Dozens of gentle yet effective skincare products, and 10 stand-outs that have won thousands of shoppers' trust and five-star ratings.
There's no set label for clean beauty, but after years of speaking with doctors, scientists, and epidemiologists, I personally define it as products free of endocrine-disrupting chemicals and common irritants. The skincare below fits the bill, with everything from biodegradable face wipes to priming moisturizers that reviewers dub entirely excellent.
InstaNatural Vitamin C Cleanser
According to InstaNatural — maker of one of Amazon's top-selling vitamin C serums — one of its vitamin C-infused cleansers is sold every five minutes. The brightening ingredient meets green tea and licorice extract, aloe juice, and rosehip oil for a formula that's won over 12,000 five-star ratings from happy shoppers; according to one, it made their "uneven skin tone [and] large pores" vanish.
Here's the Secret to Saving Big on Obagi Medical Skincare, Including Maude Apatow's Favorite Toner
Drew Barrymore, Priyanka Chopra Jonas, and Ayesha Curry also use ObagiIf you've been waiting on a sign to (finally) splurge on some effective new skincare, this is it.
Shop now: $18; amazon.com © Provided by Instyle InstaNatural Vitamin C Cleanser
Belif Aqua Bomb Sleeping Mask
Belif is a Sephora and Ulta mainstay, so it's a pleasant surprise to see the brand on Amazon. Per fans, the mask makes their skin "look and feel expensive," so much so that other moisturizers are ruined for them. That's thanks to extracts from lady's mantle, Scottish heather, feverfew, oat kernel, and calendula, combined with a bevy of humectants. As a self-described medical aesthetician wrote, "this stuff is gold" for hydration.
Shop now: $34; amazon.com © Provided by Instyle belif Aqua Bomb Sleeping Mask
Caudalie Vinoperfect Radiance Dark Spot Serum
It might be pricey, but going by the exuberant reviews for Caudalie's brightening serum, the investment pays off. Within two weeks, a fan said they saw results from using two drops nightly: it "miraculously" softened their skin's texture, and "worked wonders" on their sunspots and melasma. As a different person raved, the serum's use of squalane, vitamin E, bisabolol, and grape-derived palmitoyl grapevine shoot extract left their skin the "smoothest it's ever been."
Surprise! There Are Over 9,500 Flowy Maxi Dresses on Amazon That Are Perfect for Transitional Weather
They’re similar to styles celebrities like Jessica Alba and Eva Longoria have worn, and prices start at $10In the fashion sphere, there are few things as complicated as cultivating a wardrobe that transition from one season to the next. But luckily, as fall approaches, there's one particular summer hero that you can comfortably keep wearing.
Shop now: $79; amazon.com © Provided by Instyle Caudalie Vinoperfect Radiance Dark Spot Serum
First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer
She's a moisturizer, she's a primer, she's a star. Roughly 1,200 people have left a five-star rating for First Aid Beauty's silky hydrator, which uses micro-pearls, coconut water, and quinoa protein to tone down wrinkles and keep foundation from settling into creases. A little goes a long way, too: Per one customer, a small dot covers their entire face — and according to another, the hydration "fantastically" perks up mature skin.
Shop now: $20 (Originally $25); amazon.com © Provided by Instyle First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer
Sky Organics Organic Sweet Almond Oil
Skincare doesn't have to be elaborate to get the job done, as the ebullient ratings for Sky Organics' trusted sweet almond oil prove. Over 4,000 people have decreed the nourishing ingredient worthy of a five-star rating, dubbing it one of the best purchases they've ever made and "perfect" for wrinkle prevention. As the former reviewer wrote, within a week of use they saw their forehead lines recede — and as another person echoed, it made their creases "virtually disappear."
Nearly 500 Stylish Blouses on Sale Are Hiding in Amazon's Outlet Store Ahead of Labor Day — Starting at $14
Some of them even come with double discountsNothing dresses up a pair of jeans better than a stylish flowy blouse. Think of these tops as the elevated cousin of the classic tee — but just because they look fancy doesn't mean they have to cost a lot. Amazon houses so many cute blouses, many of which are offered at discounted prices ahead of Labor Day.
Shop now: $12; amazon.com © Provided by Instyle Sky Organics Organic Sweet Almond Oil for Body
Honest Beauty Vitamin C Radiance Serum
Jessica Alba's brand has a reputation for hard-working, clean products, and according to shoppers, that rings true for its vitamin C serum. One middle-aged reviewer called it their "saving grace," and another said the formula has left their skin clearer than it's looked in years. Best of all, the combination of hyaluronic acid, plant extracts, aloe, and sodium ascorbyl phosphate is fast-acting, per a commenter who said they noticed a "huge improvement" in three days.
Shop now: $27; amazon.com © Provided by Instyle Honest Beauty Vitamin C Radiance Serum
Thrive Natural Moisturizing Mineral Face Sunscreen SPF 30
I've used many, many mineral sunscreens over the years, and Thrive's securely sits in the top echelon of lightweight, moisturizing formulas. Its 1,600-plus five-star ratings and effusive reviewers agree: The combination of "very minimal cast," thin texture, and moisturizing finish is a slam dunk, even through brutal heat waves. Also exciting? The company uses regenerative agriculture techniques that put carbon back in the soil, and partners with a worker-owned farming co-op for a markedly ethical approach.
Amazon Has Deals on Roomba Robot Vacuums, Calphalon Pans, and Apple Airpods Before Labor Day — Why Wait?
In this hidden section, prices are up to 82% offNo matter what you're shopping for, there's a very good chance you'll find it on Amazon. And with Labor Day on the horizon, there are bargains to be had on top products from the home, beauty, tech, and fashion departments.
Shop now: $22; amazon.com © Provided by Instyle THRIVE Natural Moisturizing Mineral Face Sunscreen
Marlowe. Body Scrub Soap
Ever since trying Soft Services' Buffing Bar, I've been hooked on the extraordinarily smooth skin it delivers. The only downside is its $28 tag, so I'm mighty intrigued by the apparent dupe Marlowe delivers. Over 12,000 people have left the $9 buy a five-star rating, like one who called it "the best soap ever made." Its heavy-duty exfoliation comes from the pumice embedded in the soap's emollients, a combination which leaves skin moisturized and soft. © Provided by Instyle MARLOWE. No. 102 Men's Body Scrub Soap
Ursa Major Essential Face Wipes
When you need a wipe, you need a wipe. With over 900 five-star ratings to their name, Ursa Major's Essential Face Wipes are one of the most beloved, eco-friendly options in the category; the "huge" wipes are loaded with hydrating aloe, exfoliating willow bark extract, and antioxidant-delivering green tea leaf, and made out of biodegradable bamboo fibers. As a user reported, the effect is supremely refreshing and feels like a spa visit.
Shop now: $26; amazon.com © Provided by Instyle Ursa Major Essential Face Wipes
Cliganic 100% Pure Vitamin E Oil for Skin
It pays to keep a solid vitamin E oil on hand. Like shea butter and coconut oil, the ingredient is a workhorse thanks to its potent antioxidant profile — and as one reviewer noted, Cliganic's has made a "dramatic difference" in their face and neck wrinkles and sagging skin. Almost 5,000 five-star ratings agree it's good stuff, with users dubbing it "absolute magic" for healing scars and moisturizing skin, and a "holy grail" for nail care.
Shop now: $9 (Originally $12); amazon.com © Provided by Instyle Cliganic 100% Pure Vitamin E Oil