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Frankfurt / Main. At the German Football League takes place this week the change of leadership. Donata Hops enters the successor of the longtime top manager Christian Seifert. Many challenges are waiting for the new boss.

 Donata Hopfen wird als Nachfolgerin des bisherigen Amtsinhabers Seifert zum Beginn des neuen Jahres Vorsitzende der Geschäftsführung der Deutschen Fußball Liga. © - Donata Hops is as a successor of the previous bearing owner Seifert at the beginning of the new year Chairman of the Management Board of the German Football League.

The most powerful woman in German professional football is a big unknown for many. On New Year's Day, Donata's hops officially arrives at the Office of the Managing Director of the German Football League and decisively decides on the future of the entire industry. But who is this woman who is in the middle of the Corona pandemic as a crisis manager?

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according to your predecessor Christian Seifert, who successfully led the DFL for almost 17 years, is hops "a very good networked, in digital and strategic questions extremely savvy and experienced manager". The 36 first and second divisions has soiferted his desire for his farewell shortly before Christmas, "that they go along the new way, and just when he feels bumpy sometimes".

Hops is required on many playing fields. There is Corona with all the sports and, above all, economic impact on the clubs. Since the permanent fehde with the German Football Association, with which a new trust relationship has been established and a new basic contract of financial streams needs to be negotiated. There are the still unexplained exceptional cases from the 50 + 1 rule that the Bundeskartellamt has criticized. And last but not least, the international marketing of the Bundesliga, which broke in from 250 to 180 million euros.

Dortmund's peer series in extreme

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The usual 100-day period will hardly give it for the new DFL boss. Nevertheless, it sprays before ELAN. "I am pleased to tackle current and upcoming challenges together with the clubs and the team of DFL," said the 44-year-old in the DFL magazine.

Before that she never spared himself in her professional life. The "Media Frau of the Year" in 2014 began its career at the company consultancy Accenture before working for the Axel Springer publishing house for 14 years - among other things, as chairman of the publishing business of the image group. Most recently, she worked as a Managing Director and Partner at the consultant company BCG Digital Ventures.

much more is not known about hops - especially since they have consistently avoided the public before taking office. Behind the scenes, the DFL boss equipped with a three-year contract has already led many conversations. Also with the future Supervisory Board Hans-Joachim Watzke, who takes over this post in mid-February by Peter Peters. "It was a very positive conversation, I have great confidence in them and will strengthen their backs," the managing director of Borussia Dortmund recently announced after the DFL general meeting. So

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Hops does not jump into the cold water, if you arrive your desk in the DFL headquarters in the Frankfurt Westend next Monday. Especially since it has been incorporated by Seifert in the background for some time. "The handover with Donata hops is running very well and very trusting. Of course, I wish her in the job only the best, "said the 52-year-old.

Your goals has clearly formulated hops in the DFL magazine: "German professional football has a great tradition and is deeply anchored in society. Bundesliga and 2nd Bundesliga, as well as the DFL worldwide, enjoy an excellent reputation. This is all about preserving the background of technological, social and medical changes in the environment of football - and at the same time developing innovatively. "Your motto is:" Is not, there is not! "

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Luthe: "Almuth Schult opened my eyes" .
from autumn 2020 Andreas Luthe represented in the "Taskforce Future ProfiFussball" all players in Germany. In the new edition of the kicker podcast "FE: Male View on Football" he talks about the problems he had - and as Almuth shudder to him. © Imago Images (2) stopped "Videoconferences en mass": Andreas Luthe (Li.) And Almuth Schult.

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