Entertainment: Walmart Adds Paramount+ as Perk for Its Shopping Subscription Service

Paramount+ Orders ‘The Doll Factory’ Adaptation With ‘Marcella’ Indie Buccaneer Media Attached; Australia’s SBS And New Zealand’s TVNZ Board Historical Thriller

  Paramount+ Orders ‘The Doll Factory’ Adaptation With ‘Marcella’ Indie Buccaneer Media Attached; Australia’s SBS And New Zealand’s TVNZ Board Historical Thriller EXCLUSIVE: Paramount+ is entering The Doll Factory. The UK wing of the streamer has ordered an adaptation of the Sunday Times bestselling novel, a dark thriller story of obsession centred around a doll painter and her twin sister. Marcella, Crime and Whistable Pearl indie Buccaneer Media is attached to produce the six-part thriller dramas, which will join the line-up of Paramount+The UK wing of the streamer has ordered an adaptation of the Sunday Times bestselling novel, a dark thriller story of obsession centred around a doll painter and her twin sister.

In an effort to compete with Amazon Prime, Walmart announced Monday that it has reached a deal with Paramount to offer Paramount+ as a free perk to subscribers of its shopping subscription service Paramount+.

Paramount+ Walmart © Provided by TheWrap Paramount+ Walmart

Starting in September, Walmart+ users will be able to access Paramount's streaming service at no extra charge on the ad-supported "Essential Plan." Among the titles being offered by the streamer are the original series "Star Trek: Strange New Worlds," live sports, and Paramount feature films like "Sonic the Hedgehog 2." The hit summer blockbuster "Top Gun: Maverick" will also be added to the service later this fall.

Paramount+ Adds 4.9 Million Subscribers, Grows to 43 Million

  Paramount+ Adds 4.9 Million Subscribers, Grows to 43 Million Paramount+ added 4.9 million subscribers in the second quarter for 2022, growing to 43 million total paid subscribers and its revenue grew 120%. The 4.9 million adds includes the removal of 1.2 million Russia-based subscribers. The growth for Paramount's SVOD streaming service is impressive after comparing it to the continued loss of subscribers for the quarter for Netflix earlier this quarter, as well as the Peacock subscribers that stayed flat for the quarter.

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With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too," Chris Cracchiolo, SVP and general manager of Walmart+, said in a statement. "Paramount+ has the premium content and broad appeal that our members are looking for - like Walmart, they have something for everyone. We're excited about the launch and what comes next for Walmart+."

For years, Amazon has included access to its Prime Video streaming service as part of its Prime membership package, which includes free shipping on items purchased on the Amazon website and costs $14.99/month or $139/year. Walmart says the Paramount+ perk will not increase its price point, which is $12.95/month or $98/year. Terms of the deal between Walmart and Paramount were not disclosed.

Walmart has not disclosed the number of Walmart+ subscribers, but Paramount reported 4.9 million new Paramount+ subscribers in its second quarter earnings call, bringing the streamer's total to over 43 million subscribers. The Walmart deal could help increase Paramount+'s subscriber count as it looks to compete with top streaming competitors like Netflix and Disney+.

‘Top Gun: Maverick’ Copyright Lawsuit Should Be Grounded, Paramount Says .
“It’s not the plane, it’s the pilot,” they say in the Tom Cruise-starring blockbuster Top Gun: Maverick, and that’s kind of what Paramount thinks about a copyright lawsuit they’ve been slapped with over the fighter jet film. “When the Court reviews the article and Maverick, as opposed to Plaintiffs’ irrelevant and misleading purported comparison of the works, it is clear as a matter of law that Maverick does not borrow any of the article’s protected expression,” says Paramount in a motion to dismiss response filed Friday in federal court in California.

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