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high demand for recreational vehicles and yet falling values ... Nevertheless, the industry barometer continues to move in the positive area. © Cramer & Müller Service
The high demand for recreational vehicles does not automatically lead to a good mood in caravanning trade. However, despite challenges and declining values, the industry barometer continues to move in the positive area. The dealer expectations are more optimistic than the economic assessment as a whole, as the comparison with the IFO index shows.
Inquired with Edmund Cramer, Managing Director of Business Consulting CM & Psit Many Years Ask Caravaning Traders and summarize the mood in the industry barometer. The last sunny mood has a little streamed. Where do you currently see the biggest challenges for caravaning trade?
clearly: the delivery situation. Our five business consultants are currently in the middle of the planning season with their dealers and there is almost a look into the crystal ball, planning when which vehicles can come and can be delivered to the customer. The whole thing is then carried out throughout the planning of the workshops and finally ends in the insecure assembly of the rental fleet. Currently often has to be improvised rather than organized because it is not different. This will result in a failure with customers who the dealers then need to cushion. No easy situation for the trade.
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Do you have the impression that Caravaning dealers actively encounter the current challenges with concrete measures?
Oh yes, very even. At the level where you can do that, many dealers have been in the beginning of the pandemic remarkable initiative. At the beginning, it was greatly invested in improving operating real estate. As a result, process optimizations were tackled. The online market slides were renovated and much more. But we have to be honest: the trader can change nothing at the current delivery situation. That's as it is.
from the customer's point of view are long waiting times for workshop dates a known and strongly increasing problem. Do you think that in the foreseeable future improvement is expected?
a decided Jein. The topic is currently burning for many traders under the nails. Many would like to do something immediately. But there are framework conditions that the dealer can not influence so easily. This begins with the attitude of qualified fitters that are rar, and goes to the cramped operating property, which can not be built without any further times a workshop expansion. Das then the partially tense supply situation with spare parts comes from manufacturers and accessories suppliers - and already bubbles the boiler.
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At present, you also meet very small as big dealers. Do you see a trend as the structure of caravanning trade will develop in the future?
The dividing line is less small and large than between professionally and less professionally. We are currently experiencing a significant qualification boost in the dealers. There will be plenty of time in the professionalization of work processes, especially in vehicle sales and workshop. This includes new team and leadership models. The digitization of the companies is slow, but safe ride. The operation succeeds all faster and better, others falls harder.
As a consultant, it is our daily task to support the dealers in this realignment. The fact is: the caravaning specialist retailer has long been out of the corner of the "part-time entrepreneur" outside and is becoming increasingly towards professional corporate governance.
This will also benefit the customer at the long end - even if the challenges mentioned above may not be so.
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