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Technology: Despite the tech crisis, Apple increases sales through more iPhone sales-but the board is facing a weak Christmas business

iPhone leads Apple to plus when it comes to sales and profit

 iPhone leads Apple to plus when it comes to sales and profit Apple, especially thanks to the strength of the iPhone of consumption retention. In the past quarter, the group increased sales of eight percent to $ 90.1 billion (90.4 billion euros) per year. © Liau Chung-Ren/Zum Press Wire/dpa customers are in the Apple Store in Hong Kong snake to buy the iPhone 14 Pro. The bottom line was that the profit improved from 20.55 to $ 20.72 billion, as Apple announced after the US stock exchange conclusion on Thursday.

Besonders die iPhone-Verkäufe sorgen für das gute Quartalsergebnis bei Apple. © Picture Alliance / Stanislav Kogiku / Picturedesk.com | Stanislav Kogiku Especially the iPhone sales ensure the good quarterly result at Apple. Especially the iPhone sales ensure the good quarterly result at Apple.

Apple defies consumer restraint primarily thanks to the strength of the iPhone. In the past quarter, the group increased sales of eight percent to $ 90.1 billion (90.4 billion euros) per year. The bottom line was that profit increased from 20.55 to $ 20.72 billion. Apple is dissolved by the development of other tech giants that are made by falling advertising spending or economic worries. At the same time,

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restricted CFO Luca Maestri that sales growth in the current quarter would be among the eight percent of the past three months. The main trigger is the strong dollar, which will reduce the revenue in the conversion into US currency by up to ten percent. The Christmas quarter is traditionally the most important thing for Apple.

The iPhone was a central driver of the business with a sales increase from 38.9 to $ 42.6 billion. As usual, Apple launched the new iPhone generation in September - this time a week earlier than 2021.

The group itself does not give quantities. But according to calculations by the analysis company Canalys, Apple was the only big provider to increase sales - by eight percent to 53 million iPhones. Samsung therefore retained the top position in the market, even after a decline of eight percent to 64.1 million devices. The Chinese providers Oppo and Vivo, on the other hand, sold around one fifth fewer devices. Samsung now has 22 percent and Apple to 18 percent.

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Apple also increases the sale of computers

. Mac computers' business grew-in the middle of a rapid shrinking of the PC market-from around $ 9.2 billion to a record of $ 11.5 billion. According to CEO Tim Cook, this was due to a high pent -up demand for production failures in spring. For the current quarter of the year, CFO Maestri also prospect a significant drop in sales and attributed this to the fact that the start of popular new models had driven up the proceeds in the annual quarter.

in the iPad, on the other hand, the proceeds went back from 8.25 to just under $ 7.2 billion. Here, too, Apple referred to comparison effects - in the previous year there was a special economy through new models. The bottlenecks among semiconductors, some of which have braked the business in recent years, are no longer playing a significant role, said Cook.

Apple particularly emphasized that the devices continued to attract many new customers. So it was the first such device for more than every second Mac and iPad buyer. At the computer clock Apple Watch, more than two thirds were even first buyers. With more new customers, Apple can have hopes for more replacement purchases and additional subscription business.

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in the business with services increased the sales by five percent to 19.2 billion - and thus grew more slowly than before. Among other things, there were weakness in the business with advertising and games in the App Store, said Maestri.

across its services such as Apple Music or offers such as online storage space, the group now receives money for 900 million subscriptions - 50 million more than twelve months ago. The group sits on reserves of $ 169 billion, which are $ 120 billion.

in Europe, where Apple recently significantly raised prices for new iPhone models with a view to the weak euro, sales grew from $ 20.8 billion in the past quarter. Apple's financial year concluded the quarter, in which the proceeds grew by eight percent to $ 394.3 billion. The profit rose by five percent to $ 99.8 billion.

dpa/ToH

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