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Travel: Airbnb is refocusing after having "created too many things at the same time", announces his boss

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Brian Chesky, à Sun Valley (Idaho), en juin © Drew Angerer Brian Chesky, in Sun Valley (Idaho), in June

"I tried to create too many Time ", explained to AFP the boss of Airbnb, who wants to refocus the platform on his core business, housing rentals and guarantees for hosts, putting a possible diversification.

"We are going to enter a recession, if we are not already there," said Brian Chesky, evoking the outbreak of real estate prices and the slowdown in the world economy.

"You have to help people earn money" by renting all or part of their accommodation, "because we know that for many, rent or mortgage is a major expenditure," he said .

To encourage individuals to get started, Airbnb unveiled a new device on Wednesday which offers neophytes to be helped by a "superhost" which, for remuneration by the company, can provide advice and suggestions.

Energy cost. Airbnb offers up to € 2,200 in hosts to renovate their

 Energy cost. Airbnb offers up to € 2,200 in hosts to renovate their © Getty Images, Istockphoto accommodation isolates a roof. Illustration photo. with its new “sustainable accommodation” plan in association with Effy, the Airbnb platform wants to help its hosts renovate their accommodation. To reduce their ecological footprint and allow them energy savings, the company plans to donate € 2,200 aid to those who undertake work in this direction. They will also benefit from support. Carry out work to reduce its energy consumption thanks to Airbnb.

Another novelty intended to reassure future hosts, the platform now offers to check the identity of all travelers who reserve in the 35 most active countries on Airbnb, and plans to extend it to all its markets next spring.

The group has also increased the damage covered by its AirCover insurance by $ 1 to 3 million, and set up a system to identify reservations that could lead to holidays, the black bane of the platform.

As an example, a reservation for the next day, by young individuals, in the very city where they live, will thus alert Airbnb which will be able to block it to prevent a possible party.

"We must be affordable" on the price plan, also insisted Brian Chesky, to allow consumers to travel despite a degraded economic situation.

Airbnb will give money to hosts who do energy renovation work

 Airbnb will give money to hosts who do energy renovation work provided by Clubic Airbnb Hoste Help © Airbnb © Airbnb The Airbnb platform will invest one million euros in a sustainable accommodation plan To support its hosts in renovation work. And this is only the start, announces the company. Airbnb wants to contribute in its own way to the adoption of sustainable accommodation by associating with Effy, a French company specializing in energy renovation, to financially support the hosts of the platform with a work project.

In early November, the San Francisco group announced the launch, in December, of an option that allows a host to display the total rental price, all costs included.

Airbnb will also offer guests, early 2023, tools allowing them to better calibrate their prices and facilitate discounts.

- Rental real estate online in sight -

shaken by the coronavirus pandemic, which forced the group to dismiss a quarter of its workforce in 2020, Airbnb had to review its priorities.

"We had to go back to our main activity," admitted the boss and co-founder of this platform whose name has now passed into everyday language.

However, Brian Chesky sees Airbnb diversifying in the long term. In five or ten years, "I hope we will do much more than accommodation of travelers," he said.

The entrepreneur intends in particular to relaunch the "experiences", these activities offered to travelers in their place of stay, in addition to their accommodation.

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"I think it can become a big business", enthuses the manager, "but it will take more time than I thought. (...) The pandemic completely changed our trajectory and we modified our priorities. "

It also turns out, he says, "that it is more difficult to adequate the supply and demand" for these "experiences" than for accommodation.

The forties, originally from the northern New York State, also thinks of rental real estate as a whole. Some 20% of the nights reserved on the platform are for stays of more than a month, he recalls.

"We could make it possible to sign leases on the platform or the contract (rental in the current airbnb format) could be worth lease", imagines Brian Chesky.

"The one year lease (the most common duration in the United States) is a bizarre thing, which will no longer be necessary in the future," says the manager. "We will continue to add new protections for the user and for the host", in order to offer both parties a security comparable to a classic lease.

"I think it is inevitable that we were going in this direction," explains Brian Chesky.

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Airbnb: The madness of the rents in France .
© Terovesalainen/Pixabay Airbnb: The madness of rents in France The average price of a night in the housing offered by the platform jumped 16.4% on the last four years. This price increase is unequal depending on the region. The owners give different reasons to explain these increases. Last summer, several American and Canadian media echoed an explosion in Airbnb housing in the United States or Canada.

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