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Travel: Airbnb wants to refocus to facilitate the posting online of new announcements

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with the aim of refocusing its activity on the rental of individuals of individuals, Airbnb unveiled, Wednesday, November 16, 2022, a new device to assist the future hosts.

"I had tried to create too many things at the same time," said AFP the Airbnb boss, who wants to refocus the platform on his core business, housing rentals and guarantees for hosts, putting back to later a possible diversification. "We are going to enter a recession, if we are not already there," said Brian Chesky, evoking the outbreak of real estate prices and the slowdown in the world economy. "You have to help people earn money" by renting all or part of their accommodation, "because we know that for many, rent or mortgage is a major expenditure," he said. To encourage individuals to get started, Airbnb unveiled a new device on Wednesday, November 16, 2022 which offers neophytes to be helped by a "superhost" which, for remuneration by the company, can provide advice and suggestions.

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Another novelty intended to reassure future hosts, the platform now offers to check the identity of all travelers who reserve in the 35 most active countries on Airbnb, and plans to extend it to all its markets next spring. The group also increased from $ 1 to 3 million damage covered by its AirCover insurance, and set up a system to identify reservations that could lead to holidays, the bane of the platform. For example, an reservation for the next day, by young individuals, in the very city where they live, will thus alert Airbnb which will be able to block it to prevent a possible party.

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"We must be affordable" on the price plan, also insisted Brian Chesky, to allow consumers to travel despite a degraded economic situation. In early November, the San Francisco group announced the launch, in December, of an option that allows a host to display the total rental price, all costs included. Airbnb will also offer guests, early 2023, tools allowing them to better calibrate their prices and facilitate discounts.

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The online rental real estate of the

sights shaken by the coronavirus pandemic, which forced the group to dismiss a quarter of its workforce in 2020, Airbnb had to review its priorities. "We had to go back to our main activity," admitted the boss and co-founder of this platform whose name has now passed into everyday language. However, Brian Chesky sees Airbnb diversifying in the long term. In five or ten years, "I hope we will do much more than accommodation of travelers," he said. The entrepreneur intends in particular to relaunch "experiences", these activities offered to travelers in their place of stay, in addition to their accommodation. "I think it can become a big business," enthuses the manager, "but it will take longer than I thought. (...) The pandemic has completely changed our trajectory and we have changed our priorities . " It is also proved, he says, "that it is more difficult to adequate supply and demand" for these "experiences" than for accommodation.

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The forties, originally from the northern New York State, also thinks of real estate rental as a whole. Some 20% of the nights reserved on the platform are for stays of more than a month, he recalls. "We could make it possible to sign leases on the platform or the contract (rental in the current Airbnb format) could be worth lease," imagines Brian Chesky. "The one-year lease (the most common duration in the United States) is a bizarre thing, which will no longer be necessary in the future," says the manager. "We will continue to add new protections for the user and for the host", in order to offer both parties comparable to a classic lease. "I think it is inevitable that we were going in this direction," explains Brian Chesky.

Airbnb: The madness of the rents in France .
© Terovesalainen/Pixabay Airbnb: The madness of rents in France The average price of a night in the housing offered by the platform jumped 16.4% on the last four years. This price increase is unequal depending on the region. The owners give different reasons to explain these increases. Last summer, several American and Canadian media echoed an explosion in Airbnb housing in the United States or Canada.

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