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Wedding: Vera Wang Has Designed An Affordable Bridal Collection, Full Of Dream Wedding Dresses

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Vera Wang may have started her career as a Vogue editor but, following 17 years at the magazine and a subsequent two year stint at Ralph Lauren, she left to start her own bridal brand at the age of 40. Since then, she has made wedding dresses for Victoria Beckham, Mariah Carey, Sarah Michelle Gellar, Avril Lavigne, Kim Kardashian (first time around), Alicia Keys, Gwen Stefani (for her recent wedding to Blake Shelton) and Ariana Grande.

a person posing for the camera: vera wang pronovias wedding dress © Provided by Heatworld vera wang pronovias wedding dress a person in a dress © Provided by Heatworld

Wang has become one of the leading bridal designers but, with fairly eye-watering price tags accompanying most of her creations, it hasn't been an option for the majority to wear Vera Wang on their wedding day. Until now.

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Vera Wang Bride has joined forces with Pronovias to create a collection of fairytale wedding dresses at an affordable price. These really are dream dresses in every sense, with huge sweeping skirts, intricate details and perfectly-fitting corsetry. It's not just ballgowns, however, there are also beautiful A-line dresses, mermaid cuts and frilled skirts.

a person wearing a dress: The Alizee Dress © Provided by Heatworld The Alizee Dress

'Pronovias is one most respected bridal companies in the world,' says Wang. 'They've built such an incredible infrastructure and in every sense they are global. I think we both felt that there was so many possibilities for us to work together. I feel very fortunate and so far the actual result has been extraordinary, even through a pandemic globally affected us.'

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Wang sees this new partnership as a 'major shift in strategy' – one which she hopes will allow more people to experience the joy of her couture-approach to bridalwear. 'It's a modern sense of COUTURE, which has previously been for sadly too very few clients and VIP. Pronovias Group has enabled me to explore a new side of my creativity while growing what I believe will become an even more significant global brand at an intelligent price point.'

a person wearing a dress: The Edith Dress © Provided by Heatworld The Edith Dress

Prices start at £1,470, with the most expensive dress costing £3,150 – certainly still a major investment for any bride but, considering the mainline Vera Wang Bridal Collection starts at over £2,000 (with the luxe collection starting at just over £5,000), this is a significant saving.

There are 60 dresses in the first collection with all those signature Vera Wang details present. 'My intent was to make sure that certain Vera Wang design codes were identifiable in Vera Wang Bride,' Wang says. 'In 33 years, the most valuable lesson I've learned is that I know what girls always want. They always know in the end how they want to look and I applaud them for that. I love individuality, I love diversity and I love women who are fearless.'

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a man wearing a dress: The Liane Dress © Provided by Heatworld The Liane Dress

These dresses are ideal for modern brides looking for that nod to tradition without compromising their own style. Available at Pronovias stores and selected boutiques across the world, it won't be a surprise if brides are queuing round the block to try these on. Says Wang: 'The most attractive thing to me is to be who we really are and, if there isn't a more important day to be that way than on your wedding day, I don't know what is.'

The Alizee Dress

a woman in a wedding dress: The Alizee Dress © Provided by Heatworld The Alizee Dress

The Amandine Dress

a person standing in a room: The Amandine Dress © Provided by Heatworld The Amandine Dress

The Babette Dress

a woman in a wedding dress: The Babette Dress © Provided by Heatworld The Babette Dress

The Brigitte Dress

Shelley Segal wearing a dress: The Brigitte Dress © Provided by Heatworld The Brigitte Dress

The Camille Dress

Autumn Kendrick wearing a dress: The Camille Dress © Provided by Heatworld The Camille Dress

The Carole Dress

a person wearing a dress: The Carole Dress © Provided by Heatworld The Carole Dress

The Clarice Dress

a woman wearing a dress: The Clarice Dress © Provided by Heatworld The Clarice Dress

The Claudine Dress

a person wearing a dress: The Claudine Dress © Provided by Heatworld The Claudine Dress

The Coraline Dress

a person wearing a dress: The Coraline Dress © Provided by Heatworld The Coraline Dress

The Edith Dress

a person in a wedding dress: The Edith Dress © Provided by Heatworld The Edith Dress

The Eliette Dress

a woman in a wedding dress: The Eliette Dress © Provided by Heatworld The Eliette Dress

The Elise Dress

a person wearing a dress: The Elise Dress © Provided by Heatworld The Elise Dress

The Estee Dress

a person wearing a dress: The Estee Dress © Provided by Heatworld The Estee Dress

The Eugenie Dress

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The Fleur Dress

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The Gizele Dress

a woman wearing a wedding dress: The Gizele Dress © Provided by Heatworld The Gizele Dress

The Helene Dress

The Helene Dress © Provided by Heatworld The Helene Dress

The Hortense Dress

Autumn Kendrick in a wedding dress: The Hortense Dress © Provided by Heatworld The Hortense Dress

The Jeaninne Dress

a person in a dress: The Jeaninne Dress © Provided by Heatworld The Jeaninne Dress

The Laetitia Dress

a woman wearing a dress: THe Laetitia Dress © Provided by Heatworld THe Laetitia Dress

The Laure Dress

a person wearing a dress: The Laure Dress © Provided by Heatworld The Laure Dress

The Liane Dress

a person in a hat: The Liane Dress © Provided by Heatworld The Liane Dress

The Lilie Dress

a woman standing next to a man in a suit and tie: The Lilie Dress © Provided by Heatworld The Lilie Dress

The Lola Dress

a person in a dress: The Lola Dress © Provided by Heatworld The Lola Dress

The Lucienne Dress

a woman wearing a dress: The Lucienne Dress © Provided by Heatworld The Lucienne Dress

The Scarlett Dress

a person in a dress: The Scarlett Dress © Provided by Heatworld The Scarlett Dress

The Rachel Dress

a woman wearing a dress: The Rachel Dress © Provided by Heatworld The Rachel Dress

The Nolwenn Dress

a person in a wedding dress: The Nolwenn Dress © Provided by Heatworld The Nolwenn Dress

The Renee Dress

a person in a wedding dress: The Renee Dress © Provided by Heatworld The Renee Dress

READ MORE: The Best Celebrity Wedding Dresses Of All Time, Just For You To Look At

READ MORE: The Best High Street Wedding Dresses That Look Expensive

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