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© Photo: MK2. A suite with a 3 meter wide screen.
Faced with the crisis and the closing of theaters, the cinema must reinvent itself. The Karmitz brothers, owners of the MK2 Nation cinema in Paris, are making a daring bet by preparing to open the very first French hotel-cinema.
At a time when the pandemic is forcing cinemas to remain closed, Nathanaël and Elisha Karmitz are looking for alternatives. The two brothers, owners of the MK2 Nation cinema in Paris, carried out major works in their enclosure in 2019.
With this renovation, Nathanaël Karmitz, general manager of the MK2 network (26 cinemas across France), hoped to exceed the bar “200,000 admissions” in its cinema on Boulevard Diderot, in the 12th arrondissement. This is what he told in an interview with Parisian at the time of the inauguration, in November 2019.
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© Photo: MK2. The Paradisio hotel-cinema, a new concept coming to Paris.
But Covid-19 obliges, the screens remained off most of the last year and the profits were therefore not there. This did not deter the two owners, who nevertheless maintained the restoration of the hotel located above the dark rooms.
And an idea germinated in their mind: to open a hotel-cinema. The goal is to offer a variation of their Paradisio brand through this new concept which will be launched in March. A promotion that is done only by posts on social networks.
Hotel Paradiso Mk2 Nation. Opening in March 2021. An innovative hotel concept devoted to the seventh art, 34 rooms and 2 suites being transformed into private screening rooms and its rooftop into a large open-air cinema. @ mk2 pic.twitter.com/yKY1uo9bPv
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- monica donati (@panciutello) February 12, 2021
The two brothers therefore wish to offer a new experience to their customers, deprived of cinema for a long time month. And no question of balking about comfort. They imagined a four-star hotel complex where the 7th art will be found in all spaces. The hotel will have 36 rooms, including 2 suites where it will be possible to watch films on giant screens 3 meters wide.
The Karmitz brothers called on the architects Daniel Vaniche and Paula Castro to develop their building located on Boulevard Diderot. To summarize. At boulevard level, we find the six cinemas, above the 34 rooms and two suites of the Hotel Paradiso. Finally, the hotel's rooftop terrace is expected to host outdoor cinema screenings from April.
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