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Classics: Gender Pricing in the hairdressing salon: Why women pay more at the hairdresser

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has a woman the same hairstyle like a man, she often pays her in the hairdressing salon anyway. But why? Some want to do it differently.

Unisexpreise sind beim Friseur eher die Ausnahme. Durchschnittlich 12,50 Euro zahlt eine Frau bei ihrem Friseurbesuch mehr. © Photo: Jens Kalaene / dpa Unisex prices are the exception at the hairdresser. On average 12.50 euros, a woman pays more in her hairdressing visit.

equality between man and woman is a much discussed topic. But there are many places where women are not equally treated. , for example, in hairdressing salons. Here is a view of the price tag.

unisex prices in Berlin hairdresser

at Starfriseur Shan Rahimkhan, which has salons at the Berlin Gendarmenmarkt and at the Kurfürstendamm, the price tags did not look like so long ago: "Women's haircut 90 euros", "Herrenhaarschnitt 70 Euro". Rahimkhan does not find the price concept after gender anymore.

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"It can not be that women pay more than men, though the same time spent behind it," says Rahimkhan. Therefore, the price in its salons will now be used after the effort and time , so genderneutral. For the hairdresser a long overdue step.

What is Gender Pricing?

An price differentiation by gender is called "Gender Pricing" , "Woman Tax" or "Pink Tax". It is about the fact that women need to grab the same or similar services or products deeper into the pockets than men.

The Gender Pricing has evidently adopted a hairdressing salon in Berlin-Neukölln. In the window hangs a sign: "Unisex prices, haircut with washing 17 euros". The gender-neutral prices in hairdressing salons seem to be quite common, right?

No, says the master of the hairdressing-type Berlin, Jan Kopatz. That is an exception. The reasons for this are manifold, but he thinks, the story could play a role : "I think we're really from this historical area, because it once gave the men's faithur and women's rimorous area and there the services due to many things Differently calculated. "

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When will gender pricing at the hairdresser?

also the marketing professor of the Hochschule WHU in Düsseldorf, Martin Fassnacht, is of the opinion that we are simply used to it and have been familiar with and have learned that women in the hairdressing salon leave more money. "Women are more willing to pay more for beauty in the broadest sense," he explains.

Justify Gender Pricing is heavier from the perspective of Professor, because is much more talking about equal rights. , however, does not expect women to pay as much as men everywhere in the future as men. According to Fassnacht, companies will always have freedom to put the prices for women higher, and will make it too.

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and that they pass through it confirms a study from 2017, which was commissioned by the Federal Anti-Discrimination Agency.

Around 60 percent of 381 determined services are affected by gender pricing.

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in the cleaning industry and in the field of hair, it was particularly noticeable. Accordingly, around 89 percent of the investigated Salon's standard short haired hairstyles offered exclusively by gender prizes. Women left

on average 12,50 Euro more in the hairdressing salon as men. For salons that want away from gender pricing, that could therefore have financial consequences.

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Back to Shan Rahimkhan. He also sees that his new price model does not necessarily make sense economically. The hairdresser expects - at least in the first months of introduction - partial

with financial losses . For some customers actually pay less than before. "That's a very painful experience that I do; But of course I have to take that on me, if I really want to stay serious with the story. "

for his salons Rahimkhan remains optimistic. "I believe that many women who, for example, have finer and

shorter hair have and who have not previously dared to come to us, because we were simply too expensive, thereby be animated to come to us." He It is convinced that sex-neutral prices more than lost will be won. (dpa)

What is a destination charge? And do you have to pay them? .
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