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Style: Madewell Is Taking an Extra 40 Percent Off Its Sale Section Right Now

4th of July Sales 2020: The 23 Best Fashion & Clothing Deals to Shop This Weekend

  4th of July Sales 2020: The 23 Best Fashion & Clothing Deals to Shop This Weekend Take your pick from Nordstrom to Tory Burch.Whether you need a swimsuit for your family's pool party or insist on dressing up for a rooftop video hang, now's the time to snatch up the summer styles you've been eyeing for weeks. And in case you're all set on sandals and cover-ups, Independence Day sales are also a sneaky-good opportunity to pick up any leftover winter pieces while they're majorly discounted.

  Briogeo’s Avocado Hair Mask Brought My Curls Back to Life © Glamour

I'm ashamed to admit it, but it was only a few years ago when I realized how lucky I am to have such thick, curly hair. DIY hair masks soon took the place of my worn-out flatiron, and I started to do just about anything to revive my Shirley Temple “boing-boings” (as my mom would call my head of curls) I was blessed with growing up.

Pinterest led me down a messy path of coconut oil, mayonnaise, and avocado recipes as I searched desperately for hydration. I pored over reviews of the best hair masks and bought a few, but nothing truly impressed me or provided longer than a day or two of moisture. This all led to overwashing, which eventually did more harm than good.

The Western Denim Shirt Is the Style Swerve Your Summer Deserves

  The Western Denim Shirt Is the Style Swerve Your Summer Deserves Madewell's take on a true classic makes getting dressed each morning easier than ever. Welcome to The Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. There's little left to say about denim, that most American of fabrics, that hasn't already been discussed ad nauseam on some dusty forum in the early days of the Internet. For about as long as it's been around, denim has been championed as an almost mythical material. Its durability is the stuff of legend.

Then one day I heard about a pop-up event in my neighborhood where Briogeo—a Black-owned brand famous for taking the guesswork out of getting healthy curls—was hosting a spa day open to the public. The invite listed a multitude of activities, but personalized hair consultations basically jumped out at me. Guess how fast I RSVP'd? When I was growing up, no one around me (my sisters included) had a hair texture similar to mine. I was frustrated about how to style, no less treat, curly hair, so this consultation seemed to be my saving grace—and it was.

From the Do Not Despair, Repair Deep Conditioning Mask to the Curl Charisma Rice Amino + Avocado Hydrating Shampoo and Conditioner, my hair began to soften and regain its natural curl pattern, which meant wash days were reduced significantly. I no longer saw a need to wash my hair just for the pleasure of freshly conditioned hair; the products were doing their thing.

For Less Than $50 You Cant Treat Yourself to Something Pretty at the Nordstrom Sale

  For Less Than $50 You Cant Treat Yourself to Something Pretty at the Nordstrom Sale Everything's selling out quickly, so I hope you have your debit card ready.

View the Instagram photo.

After listening to Nancy Twine, the founder of Briogeo, discuss and answer questions about her personal hair journey, I decided to make my hair health a priority. I chopped the curls that once hung down to my waist, threw out the products and Pinterest concoctions I had, and started over.

Since that fateful day, I've remained loyal to Briogeo, so when I heard the brand was launching a new hair mask—ironically inspired by the superfood ingredients Pinterest boards swear by—I got my hands on it as fast as I could.

View the Instagram photo.

Can I just say “wow”? Hello, hydration. My hair has been particularly thirsty during quarantine, so it couldn't have come at a better time. Its ingredients list reads like a Pinterest recipe: avocado oil to nourish and condition, kiwi fruit and spinach extracts that are rich in protective antioxidants, plus chia seeds and cocoa seed butter to help lock in and retain moisture. After just 10 minutes, my hair was noticeably softer and shinier—and that was only one use.

Meghan Markle Shops This Brand for Elevated Basics — and It Just Dropped a Massive Summer Sale

  Meghan Markle Shops This Brand for Elevated Basics — and It Just Dropped a Massive Summer Sale Score her exact jumpsuit on major sale RELATED: Customer Begged This Celeb-Loved Shoe Brand to Make a Comfy Vegan Sneaker — and Now It’s Finally Here But wait until you hear the best part: Everlane’s already reasonable pieces just got majorly marked down in its latest (and arguably best yet) summer sale. Fans of the brand are probably familiar with its Choose What You Pay model, in which shoppers, well, choose what they pay for a product.

Not only that, but the smell is absolutely delicious, which I was pleasantly surprised about from the salutary ingredient list—it's not too sweet, just light and pleasant. Texture can either be a hit or a miss when it comes to a hydrating hair mask; some feel too thick, while others feel too greasy. This one is a perfect medium, suitable for finger-combing the product evenly into damp hair.

a woman smiling for the camera: Yes, my hair feels just as moisturized as it looks. © Copyright 2020. All rights reserved. Yes, my hair feels just as moisturized as it looks.

Although I don't think it’s possible to overdo a hair treatment such as this, two times a week is more than enough tender love and care for the mask to work its magic. For those prone to breakage, think of it as your saving grace as it conditions and nourishes brittle strands and unwanted split ends.

This mask has made its way to the top of my list for a multitude of reasons. The number one being its immediate frizz-free results suitable not only for curly and kinky hair but also chemically and color-treated hair. Still not convinced? The five-star reviews on Sephora will be my final sell as to why you should be adding this one to your cart—immediately. To put it short, Briogeo has done it again.

This Hamptons-inspired Swimwear Collection is Making My Backyard Summer Feel A Little More Luxurious

  This Hamptons-inspired Swimwear Collection is Making My Backyard Summer Feel A Little More Luxurious one bikini at a time.

  Briogeo’s Avocado Hair Mask Brought My Curls Back to Life © Provided by Glamour

Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask

$36.00, Briogeo

BUY NOW
a close up of a bottle © Provided by Glamour

Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo

$24.00, Briogeo

BUY NOW
a close up of a bottle © Provided by Glamour

Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner

$24.00, Briogeo

BUY NOW
  Briogeo’s Avocado Hair Mask Brought My Curls Back to Life © Provided by Glamour

Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask

$36.00, Briogeo

BUY NOW

Talia Gutierrez is the beauty assistant at Glamour. Follow her on Instagram @taliamichelee.


Gallery: The Best New Beauty Products We Tried in May (Glamour)

Madewell Is Having Its First-Ever Virtual Sample Sale, and You Can Save Up to 70% .
Find out how to get early access to the deals. You’ll have to act quickly to scoop up these amazing deals. As with any good sample sale, some of your favorite styles are sure to go quickly and might not be available in your size. But don’t worry. The sale may officially kick off on August 12, but Real Simple readers can start shopping right now . Keep scrolling for a first look at some of the best deals. Linen-Blend Button-Wrap Midi Dress © Provided by Real Simple madewell.com It’s easy to see how this flowy, wrap midi became one of Madewell’s best-selling pieces.

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