Jeffree Star made his long-awaited return to the internet on July 18 with a YouTube video called "Doing What's Right," during which he apologized to the beauty YouTuber James Charles.
Star denied some of the accusations that have been made about him by YouTubers like Tati Westbrook, and he said his lawyers were considering taking action about recent claims.
The beauty YouTuber and Jeffree Star Cosmetics CEO also said he remains close with Shane Dawson, who also disappeared from the internet amid scrutiny over his old, offensive videos.
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Beauty mogul Jeffree Star resurfaced on YouTube on Saturday after weeks of silence following explosive accusations made by Tati Westbrook in a video that dredged up drama between beauty YouTubers Star, Westbrook, James Charles, and Shane Dawson.
How the explosive YouTube war between James Charles and Tati Westbrook brought the value of vitamin supplements into question
Westbrook and Charles' falling out and Westbrook's apology video raised questions about the value of supplements.The feud began when Charles posted an advertisement for Sugar Bear Hair, a beauty supplement company Kylie Jenner and other celebrities have created sponsored posts for in the past. Westbrook shared an Instagram video soon after, where she cried and said she felt betrayed. Westbrook has her own brand of beauty supplements called Halo Beauty that Charles supported prior to his Sugar Bear Hair post.
Star's video, uploaded July 18, is titled "Doing What's Right." He disabled the video's comment section shortly after the video went live.
In the 10-minute video, Star didn't mention Westbrook by name, but he apologized to James Charles and said he remains close with Dawson, who has yet to return to the internet after being scrutinized for old, offensive videos that contain racist content and inappropriate jokes and interactions with minors.
Star also said that, while he didn't plan on engaging further with claims made about him by Westbrook and other YouTubers, his lawyers were considering options. Star said he's never blackmailed anyone and that he's never been to jail. But Star didn't address specific claims, such as questions about why Star himself said in April 2020 that he has a recording of "an alleged victim of James Charles" on his phone.
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Star opened his video by saying he had been uncharacteristically silent because he had spent time doing self-reflection and considering his own actions preceding the ongoing drama. He reaffirmed his apology video, "Never Doing This Again," which Star posted in May 2019 following the events of "Dramageddon 2.0."
The feud between Westbrook, Charles, and Star took a turn with Westbrook's recent exposé about Star and Dawson
"Dramageddon 2.0," the 2019 feud between Charles, Westbrook, and Star, was also the main subject of Westbrook's recent video "Breaking my silence." Westbrook accused Star and Dawson of having "manipulated" her into making her initial "Bye Sister" video that instigated the feud. After Charles marketed a competing hair vitamin gummy brand to Westbrook's Halo Beauty, Westbrook made an explosive video accusing Charles of disloyalty and inappropriate behavior.
Jeffree Star announced that he's launching a skincare line in 2021 despite being dropped by Morphe
The announcement follows a tumultuous month for Star, who recently lost his partnership with Morphe cosmetics. Visit Insider's homepage for more stories.YouTuber and makeup mogul Jeffree Star is expanding his empire. Just weeks after he found himself at the center of a massive YouTube drama controversy and was dropped by makeup retailer Morphe, the 34-year-old teased his upcoming venture: a skincare line. On Thursday, Star tweeted that he was having "a huge development meeting for the iconic Jeffree Star Skin Care line" which he says will launch in 2021.
Specifically, Westbrook accused Charles in the 2019 "Bye Sister" video of using his money and online fame to try and sexually prey on straight boys. Star then followed up Westbrook's video with tweets accusing Charles of being a "predator" and a "danger to society." Charles lost millions of YouTube subscribers and later said the accusations pushed him to contemplate suicide.
When Charles uploaded "No More Lies," he denied the accusations of predatory behavior and released texts from Star that showed Star threatening to expose Charles' accusers. Charles denied the accusations of molestation and predatory behavior in Star's texts, and in "Never Doing This Again," Star said he would not be backing up the texts with any evidence or additional claims. At the time, Star also said he should have handled the situation privately.
But in April 2020, Star appeared on the "Mom's Basement" podcast and claimed to have a "recording" of "an alleged victim of James Charles" on his phone. He offered to play the recording off-air for the podcast hosts so they could decide whether the recording justified Star's May 2019 tweets about Charles.
A hoax about YouTuber Shane Dawson dying became a top Twitter trend, with users tweeting #RipShane to mock the embattled YouTuber
False rumors of Shane Dawson's death spread on Twitter on Monday, following several weeks of intense controversy surrounding the YouTuber.Dawson has come under fire recently as people resurfaced old, offensive pieces of his content that contained examples of blackface, sexualizing children and animals, and racist language. Since the end of June, Dawson and his fiancé Ryland Adams have been largely silent on social media, with the exception of Ryland posting a photo celebrating Shane's birthday on July 19.
That podcast episode, along with exposé videos made by other YouTubers that included Westbook, former friends of Star, and drama channels that had private conversations with Star during "Dramageddon 2.0," propelled the drama that is currently enveloping Star and Dawson. Old, offensive videos Dawson made caused him to lose monetization on his YouTube channels and disappear from the internet.
Star lost his commercial partnership with Morphe, the cosmetics company that carried his products in brick and mortar stores. He also remained silent for weeks as the speculation about him and Dawson peaked. Now, in his latest video, Star says he's trying to move onto a new "chapter" and will return with new videos soon.
Star apologized to YouTuber James Charles and said he remains close with co-collaborator Shane Dawson
In "Breaking my silence," Westbrook predicted that Star would lash out and release secrets Westbrook says he has in his possession about other YouTubers. In "Doing What's Right," Star said he would not be exposing anyone or showing text messages that Star said "allegedly" exist.
"I will not be entertaining it. My lawyers are entertaining it behind the scenes, but I will not be," Star said in the video. "I know this may sound shocking coming from my mouth, but when you accept that you are the problem, you can become the solution."
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Star said in the past he'd put himself in a "victim mentality" in dramatic situations he's inserted himself into, which he now says have to do with him struggling with "impulse control." Star said he "has moments" when he gets "fired up" and doesn't consider how his actions will affect others.
Star said he hasn't been on social media in weeks and has avoided reading or clicking on things about "the drama." Multiple individuals have provided screenshots to Insider in the past two weeks appearing to show that Star's account was actively blocking people on Twitter and Instagram during his period of inactivity.
"I didn't try to take anyone down. I'm not a villain in a movie. This isn't a Netflix series with a crazy storyline. I know it sounds like it, and trust me, I'm sure I'd watch it as well, but this is my real life," Star said. "A lot of things that are happening and being said are false."
Like in "Never Doing This Again," Star reiterated that he should have called Charles personally and not made online accusations about his actions. He said he'd like to "personally apologize" to Charles for getting "caught up in the hype" in May 2019. Star implied that he believed things said "behind the scenes," although he didn't elaborate further.
In the video, Star also said he'd never blackmailed anyone, committed a crime, or been to jail before. Star, who has been accused of racist language and microaggressions as recently as February 2020, said in the video that not enough media attention has been paid to Breonna Taylor, Elijah McClain, and other victims of police brutality.
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Star also said that he is still close friends with Dawson, who he called his "best friend" and said that he was "truly shocked" by rumors that he would distance himself from Dawson due to the recent drama. Rumors were aided by Dawson's soon-to-be sister-in-law Morgan Adams unfollowing Star on social media.
"I know Shane from now, I don't know Shane from ten years ago and he doesn't know me from ten years ago," Star said. "Now, do I agree with Shane's past actions? Of course I don't. And does he agree with my past behavior? Of course he doesn't."
The Jeffree Star Cosmetics CEO ended the video by saying that his makeup line is meant to be inclusive and that he will have a new makeup launch in August.
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