Style: A New Bulgari Collection, Brought to Life by the Brand’s Real Life Next Generation

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Bulgari has a family saga so rich it inspired us to plot an original jewelry fable for the ages: Lights! Camera! Action!

[/image] Ginevra, 24, is also working on a master’s, albeit at the other end of the academic spectrum: economic law, at Paris’s Sciences Po. On Ginevra, Max Mara jumpsuit ($1,790); Jennifer Behr headband ($128); Bulgari High Jewelry Earrings, Fiorever necklace and bracelet. On Usuda, Dior Men tuxedo ($3,700) and shirt ($690); Bulgari High Jewelry Serpenti Viper brooch and ring. © Max Vadukul Ginevra, 24, is also working on a master’s, albeit at the other end of the academic spectrum: economic law, at Paris’s Sciences Po. On Ginevra, Max Mara jumpsuit ($1,790); Jennifer Behr headband ($128); Bulgari High Jewelry Earrings, Fiorever necklace and bracelet. On Usuda, Dior Men tuxedo ($3,700) and shirt ($690); Bulgari High Jewelry Serpenti Viper brooch and ring. Carlota’s and Ginevra’s fathers, Paolo and Nicola, oversaw the house’s U.S. expansion, helped by Bulgari devotee Elizabeth Taylor, who put their work in the spotlight when she wore a Bulgari emerald necklace to receive her Oscar in 1966. From left: On Carlota, Max Mara Blazer ($1,890); Bulgari High Jewelry Serpenti necklace. On Ginevra, Emporio Armani blazer ($1,025); Jennifer Behr headband ($128); Bulgari High Jewelry earrings. On Usuda, Dior Men tuxedo ($3,700) and shirt ($690); Bulgari High Jewelry ring © Max Vadukul Carlota’s and Ginevra’s fathers, Paolo and Nicola, oversaw the house’s U.S. expansion, helped by Bulgari devotee Elizabeth Taylor, who put their work in the spotlight when she wore a Bulgari emerald necklace to receive her Oscar in 1966. From left: On Carlota, Max Mara Blazer ($1,890); Bulgari High Jewelry Serpenti necklace. On Ginevra, Emporio Armani blazer ($1,025); Jennifer Behr headband ($128); Bulgari High Jewelry earrings. On Usuda, Dior Men tuxedo ($3,700) and shirt ($690); Bulgari High Jewelry ring

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[/image] Villa Necchi Campiglio, where this story was shot, was the Milan home of the Necchi heiresses. It was immortalized in Luca Guadagnino’s film I Am Love. On Ginevra, Alaia dress; Jennifer Behr headband ($128); Bulgari High Jewelry earrings and necklace. On Usuda, Hermes jacket ($3,500) and shirt ($490) © Max Vadukul Villa Necchi Campiglio, where this story was shot, was the Milan home of the Necchi heiresses. It was immortalized in Luca Guadagnino’s film I Am Love. On Ginevra, Alaia dress; Jennifer Behr headband ($128); Bulgari High Jewelry earrings and necklace. On Usuda, Hermes jacket ($3,500) and shirt ($490) The villa, with its idyllic verandas and richly layered corners, was once the social hub of Milan’s elite. Today it is a museum. casemuseo.it On Carlota, Dolce & Gabbana dress ($2,495); Bulgari High Jewelry earrings, Fiorever necklace, bracelet, and ring. © Max Vadukul The villa, with its idyllic verandas and richly layered corners, was once the social hub of Milan’s elite. Today it is a museum. casemuseo.it On Carlota, Dolce & Gabbana dress ($2,495); Bulgari High Jewelry earrings, Fiorever necklace, bracelet, and ring.

I am Rubelite

INT. An Ornate Bedroom in Milan’s Famed Villa Necchi — EVENING

A stormy night in a ritzy neighborhood. The elegant heiress MARIA-STELLA GAMBARELLA, lavishly attired in evening finery fit for Visconti, accessorized with Bulgari’s Serpenti Metamorphosis necklace, sits on her daughter’s bed. EMMA (eight years old, adorably precocious), in a pair of yellow pajamas, wants to stay up.

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EMMA

Oh Mamma, before you go to the party, tell me about your necklace again.

MARIA-STELLA

I’ve told you this story so many times!

EMMA

But I love it so much. Please?

MARIA-STELLA

Okay. If you promise not to give your sister any trouble when Papà and I go out. (beat) As you know, we come from a family that loved jewelry.

EMMA

And we still love jewelry in this family, don’t we?

MARIA-STELLA

Certo, we do, my darling. That you can be sure of. But your great-grandmother Elena, her sister Beatrice, and their brother Edoardo—they were triplets—loved jewelry like no one in the world. They were the chicest family in all of Italy. They also loved parties.

EMMA

Am I as glamorous as they were?

MARIA-STELLA

Maybe one day you will be. It takes time to develop style. But you are very fashionable. Even your tie-dyed Crocs! This—the Villa Necchi—was their home. Look how beautifully they decorated it. Isn’t it perfect?

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EMMA

It’s a bit grand for me, and this bedroom is also so big. And it’s a little bit scary with all that lightning and thunder. Are you sure you need to go out?

MARIA-STELLA

Yes, but isn’t it magical to hear the drip, drip, drip coming from outside? ­Edoardo had a ring. It was blue. He liked to call it Liquid Sapphire.

EMMA

It looked just like a waterfall, right?

MARIA-STELLA

Eccola!

EMMA

And tell me again about the ruby ring! They called it a Pigeon Blood ruby, even though—

MARIA-STELLA

It had absolutely nothing to do with a pigeon.

EMMA

I know! Red is my favorite color. Maybe even Pigeon Blood red. It was just so perfect. So deep red.

MARIA-STELLA

Elena, Beatrice, and Edoardo collected all kinds of magical gems over the years. What belonged to one of them belonged to all of them. They guarded these jewels with their lives, and each year on their birthdays they would throw an unbelievable party. There would be fire-­eaters and acrobats and princesses and lions and tigers just walking around. Each year Elena, Beatrice, and Edoardo would look closely at their collection and choose a new piece to wear for this most important party in all the land.

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EMMA

I wish I could go to that party so badly.

MARIA-STELLA

There was one thing they loved more than anything, which was snakes.

EMMA

Is it weird to love snakes?

MARIA-STELLA

It’s not! Snakes represent eternal life.

EMMA

Were they so obsessed with eternal life because they were vampires? I’ve seen pictures of them, and they kind of look like vampires.

MARIA-STELLA

Oh, tesoro. You know there are no such things as vampires! Everyone thinks they want to live forever, and jewelry is one of those things that can outlast us. Jewelry connects us to our past. And guess where they kept all their precious jewelry?

EMMA

(nearly asleep)

Where?

MARIA-STELLA

Right in this room. All your ancestors are here, watching over and protecting you. And when you’re ­diciotto, you will get to choose your favorite piece to have for the rest of your life.

EMMA

But I’m only otto. Well, otto and a half.

MARIA-STELLA

(chuckling at her daughter’s unintended Fellini reference)

Yes, you are. I chose the Serpenti necklace. What will you choose? It represented the circle of life. My connection to all of them—and my connection to you and your sister. One day, I hope I can—

EMMA

Oh Mamma, I’m tired. Go to your party already!

MARIA-STELLA

—give it to you.

(Maria-Stella kisses her daughter on the forehead.)

EMMA

I think maybe I just want a Lego.

Hair by Leon Gorman @blendmanagement. Makeup by Arianna Campa @blendmanagement. Nails by Elena Greco @­blendmanagement. Model: Ryu Usuda, @bravemodels. Production by Annapia Lorenzi and D’Aria SRL

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