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Offbeat: CMI France enters the capital of the podcast studio Louie Media

Video of Kanye West Walking Out of Interview Viewed More Than 500K Times

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Le milliardaire tchèque Daniel Kretinsky, propriétaire de CMI France. © Joël Saget The Czech billionaire Daniel Kretinsky, owner of CMI France.

Seven years after its hatching, the Podcast sector seeks by all means to consolidate. If some, like Slate, try the paid option , others choose to lean on groups installed to perpetuate their model. This is the case of Louie Media, studio of native podcasts (that is to say products to be broadcast on digital, and not for radio) founded in 2017 by Charlotte Pudlowski and Mélissa Bounoua: the media group CMI France announced Wednesday in a press release entered the capital of the studio which claims more than 880,000 monthly downloads in France, according to the figures for the ACPM . Held by the Czech Energy Markat, Daniel Kretinsky (which made a loan of 14 million euros in Liberation ), CMI thus acquired 47% of the capital of Louie Media. The amount of the operation was not revealed.

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"very happy" of this agreement, the co -founder of the studio, Charlotte Pudlowski, explains that Louie Media had been looking for some time "a solid partner" by their side to perpetuate their model, both media and production agency Podcasts for brands (an activity that represents 70% of the company's turnover). The meeting with the director of CMI France, Valérie Salomon, through Denis Olivennes (chairman of the supervisory board of CMI France, he is also president of the holding company who holds Liberation ), has been decisive. "We got on, and it was important to choose investors that our model interested", says Charlotte Pudlowski. Especially since, something quite rare in the podcast, the studio with twelve employees is slightly beneficiary, for a turnover of around 2 million euros in 2021. Last year, Louie Media had also signed a Partnership agreement with the audiovisual group Mediawan, granting them priority access for any adaptation of their podcasts in series or documentaries.

'Let's open our eyes' to rising xenophobia, Macron warns

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On the side of CMI France, investment in audio was

"part of the group's diversification reflections, in the same way as the acquisition of Usbek and Rica in October, or to new expansion territories, as Video or event ”, explains Valérie Salomon. Synergies are already planned within the press group: Louie Media would bring her expertise to train and advise CMI titles ( Elle , Marianne , Télé 7 Jours …) which already produce or produce in the future of podcasts . The two entities will also benefit from the pooling of their advertising agencies. The studio with feminist values, which has notably produced or perhaps an night, Podcast who came to feed in 2020 public debate around incest, could also benefit from a larger exhibition thanks to CMI magazines. Nothing anecdotal at a time when the podcast faces an issue of "discovery": according to a study by the CSA Institute for Paris Podcast Festival in October, 53% of non-podcasts do not know or do not know How to listen to it.

Shocking truth behind Messi v Mbappe as Giroud makes surprise revelation before being dropped .
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