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Politics: Smartmatic Sues Mike Lindell, Accusing Him of Spreading Election Lies to Sell More Pillows

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Dominion Voting Systems sued Mike Lindell , the chief executive of MyPillow, on Monday, alleging that he defamed Dominion with baseless claims of election fraud involving its voting machines; it is seeking more than .3 billion in damages. An ex crackhead known for selling crappy pillows to big box stores decides to put his reputation and company on the line to defend an ex-president that legitimately lost an election .

Mike Lindell and his pillow company are getting sued for .3 billion—and he loves it. “I wanted them to do this,” Lindell , CEO of MyPillow, told VICE News on Monday in reaction to Dominion Voting Systems’ massive lawsuit , which accuses him of spreading baseless election fraud claims . Lindell disputed Dominion’s assertion that he tried to use publicity generated by the controversy to sell more pillows . Asked about that idea, he let out a hearty belly-laugh. Lindell pointed to retailers that have cut ties with this company over his controversial public statements, including Kohl’s and Bed

The voting machine company Smartmatic has filed a lawsuit against MyPillow CEO Mike Lindell, alleging that he spread election lies about the company as a marketing tool to sell more pillows.

The voting machine company Smartmatic has sued MyPillow CEO and Trump-ally Mike Lindell for making untrue and defamatory alleging that the company's voting machines helped rig the 2020 election against Donald Trump. In this photo, Lindell speaks during the daily briefing on the novel coronavirus, COVID-19, in the Rose Garden of the White House in Washington, DC, on March 30, 2020. © Mandel Ngan / AFP/Getty The voting machine company Smartmatic has sued MyPillow CEO and Trump-ally Mike Lindell for making untrue and defamatory alleging that the company's voting machines helped rig the 2020 election against Donald Trump. In this photo, Lindell speaks during the daily briefing on the novel coronavirus, COVID-19, in the Rose Garden of the White House in Washington, DC, on March 30, 2020.

Lindell, a conspiracy theorist who rose to prominence as a trusted friend of former President Donald Trump, became a lead voice pushing Trump's baseless claims that an unprecedented, nationwide conspiracy of voter fraud "stole" the 2020 election from Trump.

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Dominion Voting Systems sued MyPillow CEO Mike Lindell on Monday, accusing him of pushing false conspiracies about the 2020 election "because the lie sells pillows ." The .3 billion defamation suit says Lindell spread the election lies to spur former President Donald Trump's supporters to buy MyPillow products. Last month, Dominion sued Trump's personal attorney, Rudy Giuliani, accusing him of proliferating similar conspiracies about the company in order to "financially enrich himself."

Lindell announced the lawsuit during a livestream to mark the planned launch of his new social media platform Frank, which the right-wing pillow executive moved forward with after being banned from Twitter in January. The MyPillow CEO has said he also intends to launch a “patriotic” rival to Amazon called MyStore . Further Reading. MyPillow Sues to Counter Dominion Voting Systems’ Defamation Claims (Wall Street Journal). Dominion Voting Sues MyPillow CEO Mike Lindell For Defamation Over Election Conspiracy (Forbes).

While Lindell has pushed numerous conspiracy theories to explain Trump's loss, he has mainly focused on voting machines from Smartmatic and Dominion Voting Systems. He has alleged that these machines switched votes from Trump to current President Joe Biden.

However, Smartmatic's voting machines were only used in one U.S. county during the 2020 election, Los Angeles County, Forbes reported. Neither Lindell nor anyone else has yet to produce concrete evidence proving that the machines flipped votes during the election.

In its lawsuit, Smartmatic's attorneys point out that Lindell has published content repeating his claims about their machines on three different websites: FrankSpeech.com, MichaelJLindell.com and LindellTV.com. Each of these websites contains promotion codes and advertising for MyPillow and Lindell's autobiographic book, What Are the Odds? From Crack Addict to CEO.

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MyPillow CEO and election conspiracy theorist Mike Lindell on Thursday filed an 82-page civil lawsuit in federal court against voting technology companies Dominion and Smartmatic . Seventeen exhibits, all adding up to hundreds of pages, are attached — many of which are demand letters by Dominion accusing Lindell of “ lying ” about the outcome of the 2020 election and warning him he faced legal jeopardy if he continued to press claims “that the election had been stolen.” The letters, which preceded Dominion’s separate lawsuit against Lindell

Lindell " sells the lie to this day because the lie sells pillows ," it added. "As a result of the defamatory marketing campaign against Dominion, MyPillow sales are up 30 to 40% and MyPillow is the busiest it has ever been," Dominion said. Lindell spread the "Big Lie ," as Dominions calls the election -fraud theory, by speaking at rallies including events hosted by Women for America First, which Lindell got MyPillow to sponsor, Dominion said. Lindell claimed Dominion machines were built to cheat. According to the false conspiracy theory about Dominion machines, Dominion and Smartmatic , a rival election

In some of his media appearances accusing Smartmatic of voter fraud, Smartmatic lawyers' added, Lindell also promoted his book or ran advertisements for MyPillow.


Video: Republicans bullying election officials achieve their ends even in failure (MSNBC)

"Mr. Lindell went from a limited public profile, to being known by the millions of

individuals across the country who support President Trump," the lawsuit states. "President Trump's supporters showed tremendous appreciation and admiration for what he was saying. This fame was a motivating factor for Mr. Lindell."

"Mr. Lindell understood he could not change the outcome of the election with his disinformation campaign," the lawsuit continues. "He could, however, gain a bigger audience for his book and gain more purchasers for his MyPillow products."

To back up their claims, Smartmatic's lawsuit contains images of social media commentators thanking Lindell for his continued support of Trump while also pledging to buy more of his products.

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Lindell told Insider that retailer boycotts of MyPillow following the insurrection have cost him tens of millions of dollars in business. He "knowingly lied about Dominion to sell more pillows to people who continued tuning in to hear what they wanted to hear about the election ," Dominion wrote. On February 4, Smartmatic filed a .7 billion lawsuit against Fox News, accusing it of waging disinformation campaigns about the company's role in the 2020 election . "In November and December 2020, Fox News broadcast multiple reports stating and implying that Smartmatic had fixed and rigged

Smartmatic has filed similar defamation lawsuits against former Trump attorneys Sidney Powell and Rudy Giuliani, as well as Fox News, Newsmax and One America News Network.

Smartmatic alleges that the defamatory statements repeated by the defendants made its brand "synonymous with election fraud" among politicians and members of the general public.

Smartmatic's lawsuit against Lindell seeks damages, relief and legal fees to be determined by a jury.

Lindell is also being sued for $1.3 million by Dominion Voting Systems for allegedly making similarly defamatory claims.

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